Mobile Text Marketing

Mobile text message marketing has arrived for the small business owner and is growing faster than any other marketing medium. Your customers are on their mobile devices everyday, all day. Newspapers are in decline, radio stations are hurting, direct mail doesn't produce a large return, and Yellow pages are almost extinct. You need to advertise to your customers where they are, at that moment, directly and instantly. Text Marketing allows this and will also produce almost instant sales.

Did you know that text messages have a read rate of 95%?  That’s 5 times more than email and 9 times more than direct mail!  Text message marketing has a response rate of over 20%! Compare that to less than 2% for traditional advertising and imagine the increased sales for your business!

 Why do consumers respond to SMS marketing messages?

• It's Personal - Your customers expect you to speak to them, and text messaging allows you to reach them individually, whenever, wherever, in the palm of their hands. This reach is of value to you the marketer and your customers. With text messaging you can build relationships.
• It's Immediate - Text messaging, like Twitter, and Instant Messaging, is fast. With text messaging you can communicate with your customers as quick as they are now accustomed to living. You can also move quickly. Say you are a restaurant and you see that today reservations have been slow. In less than five minutes you can send a text message to your customers containing a special offer on dining that evening.
• It's Interactive - Marketing in 2011 is about have a conversation with your cusotmers, rather than shouting at them. A world saturated with intrusive advertising like spam, pop-ups, and commercials has overwhelmed consumers with information. Increasingly, they tune out messages broadcast to a wide audience.
• It's New - This marketing medium is still in its infancy. Less then 1% of businesses have tapped into this. If you act now, you will get ahead of 99% of your competitors.